In short, we try not to waste our and customer's money, time and energy.
This principle imposes some restrictions on the range of our customers, on the range of their orders, on the certain types of marketing work.
We certainly do not expect any special knoledge in our profession from the customer, but some common understanding of the goals of marketing must be present :-). Marketing is about working on presenting the company and its offer, not about spending two and hoping for four.
Naturally, “Promotional Workshops” fully respect the customer's knowledge of his market along with his experience and opinions.
However, as we carefully treat his and our reputation, we usually reject the work that doesn't contain such part as solving the marketing problem. “We need the best door sign in the business center” or “we distribute leaflets by the subway entrance, but everyone immediately throws them away, please write a new text there”—this is not for us. Cause neither text in a leaflet nor attractiveness of the sign are marketing goals on their own, and achieving such goals will not change anything in indicators which are really important, such work is just not our profession.
On the contrary, “we need our clients to come back”, “we made several mistakes and now we need to fix our reputation” or “we want to get the most out of branding our new fleet of trucks”—this is interesting, welcome. We'll be glad to do such work “turnkey”—from investigating to “matter”—and to give you all the opportunities to concentrate on the tasks which your company's activity profile suggests.
The Margins of Profession
For hygienic reasons, “Workshops” refrain from posting information on customer's offers in the forms of graphics on asphalt, sound calls in the city and spam of any kind (in our definition, “spam” is advertising by invading the personal space without an invitation, whether it is e-mail, a mailbox by the entrance to a house or a mobile phone).
Besides, the professional pride does not allow us to cooperate with organisations that profit by deceiving their consumers—such as microcredit organizations.
In a word, we are for everything good and against anything bad.