Having studied the customer company, its offer, the situation in its market and having got acquainted with its actual problems, “Promotional Workshops” develop, create and distribute its advertisement without requesting the advance payment.
Understanding Advertising by “Promotional Workshops”
It is often said that the advertisement aims to increase the sales, but that is not quite correct.
A sale is a phenomenon associated with a thousand of little things in the enterprise: from proximity to home and cleanliness of the floor to the competence of the interlocutor and a smile at the checkout.
The advertising means the measures aimed at inducing a possible payer to the first meaningful step towards the proposal. This can be either a call to a manager with a clarifying question, a visit to the store, an act of searching in Google, just anything: a single voluntary and meaningful step.
Surely, having made this step your client must not be immediately disappointed to find the impression formed by the ads does not correspond to reality. I.e. the advertisement, creating an attractive image, must also maintain its pure honesty.
Combining the three substances—truth on the company's offer, its positive interpretation and the customer's impression—in a competitive environment is a massive intellectual labor which is exactly the main RMVM's biz.
We also work “turnkey”: from investigating to producing and deploying the prepared material in matter whether it’s a website, a promotional campaign, branding the clothing/transportation units, advertisement in the city or in press.
Unlike the endless attempts to procure the colored armlets or to distribute the stamped flyers at the closest intersection, the conscious all-inclusive work on advertising does work.
That is, buyers who already want your product at your price and on your terms are coming to you.