Through the Customer's Eyes
In our opinion, talking of prepayments in service—while we primarily provide service, albeit with a commodity component,—may be reasonable only if the process of providing is somehow valuable for the recepient.
Well, for example, if we are talking about massage or home repair.
This is not our case. The fact we are working is completely useless for a Customer prior to transmitting results of our work. Therefore, although the usual practice is such, we consider requesting the prepayment simply ridiculous.
From the “Advertising Workshops'” Side
Leaving risks on own side, avoiding twisting the Customers' hands is unusual, and many don't understand how we manage to work in this format. Just financially: how we manage to exist.
Advertising is a Product
It's all quite simple. The specifics of our work and the field of “Promotional Workshops” activity itself propose that any marketing work consists of successive stages. The results of any stage are useful for the Customer. And accordingly, having agreed to develop a logo, to create a website or to publish advertising at the airport, we consequently sell commodity to Customer. Customer rates it and makes his decision. He always has three ways to choose from:
- to pay for it and to continue the collaboration on the plan approved;
- to pay for it and to do the rest with some other contractor;
- not to pay and not to anyhow use the result, to part friends at this point.
Both intellectual product like user's behavior scenarios for the website and material one, such as booklets delivered, may be referred to as “result” here.
It's important to add that prior to making a decision the Customer anyway receives the result in full: with no teasers, demo-versions and previews. He takes his decision on the way to move promptly, but calmly and reasonably: having everything received.
“Promotional Workshops” do not force, but motivate customers to pay.
We simply try to work better.